Why Design Thinking

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Design Thinking Approach

Design thinking relies on the human ability to be intuitive, to recognize patterns, and to construct ideas that are emotionally meaningful as well as functional. The elements of design thinking combine to form an iterative approach—one you can try out and adapt to suit your needs. As IDEO founder David Kelley says, design thinking is not a linear path, "it's a big mass of looping back to different places in the process."

FRAME A QUESTION

Identify a driving question that inspires others to search for creative solutions.

GATHER INSPIRATION

Inspire new thinking by discovering what people really need.

GENERATE IDEAS

Push past obvious solutions to get to breakthrough ideas.

MAKE IDEAS TANGIBLE

Build rough prototypes to learn how to make ideas better.

TEST TO LEARN

Refine ideas by gathering feedback and experimenting forward.

SHARE THE STORY

Craft a human story to inspire others toward action.

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